Is the best way to achieve longevity in the entertainment business, especially in the music industry. A round of applause is in order for Nicki Minaj as she has undoubtedly learned this early in her career. The platinum selling superstar has already holstered deals with Pepsi, OPI, and M.A.C a portfolio that would make even the ambitious of individuals rest on their laurels. Not Miss Pink Friday herself, Nicki Minaj is working even harder; the YMCMB Queen has inked an agreement with K-Mart to launch what is being considered as a “multi-department brand” which will consist of apparel and accessories will be developed by Nicki and distributed in conjunction with Kmart and the ShopYourWay.com social shopping platform.
In a statement to the press, Miss Nicki herself described her satisfaction ……
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the U.S.”
Big Moves Being Made…..
The social shopping medium Shop Your Way is a free membership program which offers rewards, personalized deals, product reviews, and contests. In addition to Nicki, Maroon 5 frontman Adam Levine has inked a similar deal.