Josh Elizetxe is the 27 years old famous entrepreneur and founder of Snow, the leading teeth whitening system in the world.
Since he was 11 years old, Josh has been creating and building massive companies, and had his first major exit at 18. His company now, Snow, is referred to as the “Apple” of oral care and has a ton of celebrity fans/investors. And with Snow’s success, Josh is now helping us New Yorkers feel more confident in our smiles and wanting to show them off.
We spoke to him more about how it all began and some of his incredible partners that have helped bring Snow to New York and beyond!
When did you first know you wanted to be an entrepreneur?
I knew since the age of 13 I wanted to be an entrepreneur. At 13 I began learning to code and create websites at my local library. After building a couple of websites I was approached by a teacher to build him a website. This eventually led to a ton of referral business and I officially started making money by building and selling websites. At a young age, I was able to make money to help my family and it didn’t cost me a dime. At that point, I knew what I wanted to be at a young age.
How did the idea for SNOW specifically come to you?
I’ve spent plenty of time and money at the dentist. It’s very expensive to visit the dentist and also time consuming. I wanted to provide people with a premium teeth whitening experience that is both attainable and convenient in the comfort of your own home. Compared to a $500 dollar visit to the dentist that will consume two hours of your day. You can use Snow at home 9 minutes a day to get a noticeably whiter smile, and use it as much as you want.
You have since grown your company into one that people can only imagine their’s becoming in terms of success. What is your advice to those just starting their own?
Think big! Always think big, and don’t limit yourself or your team to small goals. The sky’s the limit as long as you work hard and are diligent.
SNOW just partnered with Rob Gronkowski, who was born close by in Buffalo. How has this match with Gronk been going for the company?
It’s fantastic, having a partner like Rob Gronkowski. He has a large fanbase and it seems like he has fans everywhere. Especially in the State of New York which has deep-rooted football fans. Even if you’re a Giants fan how can’t you like the guy?! He’s Gronk! He loves using Snow products and invested in the company only after he saw his own results of a whiter, brighter smile.
What other famous faces have used your products that you can mention?
Jonna Krupa, Demi Leigh Nel Peters, Chris Pratt, Kris Jenner, Wendy Williams, and many more.
You recently launched here in the city at Neiman Marcus. Why is it important to you to partner and sell alongside well established retailers instead of just sticking strictly to online?
Our brand caters to the premium and high-end market. We care about putting ourselves in front of our target audience. I know that shoppers at Neiman Marcus will resonate with Snow and all of our products.
Aside from business, you are living in Arizona, but when you have the chance to visit, what about New York City do you love the most?
I like the New York state of mind! If you can make it in New York you can make it anywhere. Also, it’s the city that never sleeps and that’s how I am — constantly working.
How has your company been handling the COVID-19 outbreak? We here you have been giving back!
My employees are working from home and our warehouse staff is practicing social distancing. We’re doing a multitude of things to do our part during this epidemic. A portion of each sale goes towards buying meals for those affected by the COVID-19 layoff, supporting small local businesses, and providing children with dental care.
What can we expect from SNOW and yourself in the future?
2020 is going to be a big year for Snow. We have our Snow Morning Frost toothpaste along with a few exciting other products that we are releasing later this year. We’re also looking forward to a few retail rollouts expected this Q4.
As a trendsetter in the business world, what do you want to be remembered for?
I want to be remembered as a person who disrupted a hundred-year old industry and gave back to the world.
