Columbia, MO —, the shop for Blues, Soul and Rock ‘n Roll, has announced new Muddy Waters, Howin’ Wolf, Janis Joplin and Otis Redding t-shirts, apparel and products following agreements with the artist estates.

Every sale of officially licensed Bluescentric products and t-shirts directly benefit artist’s estates.

New blues music apparel joins Bluescentric’s family beside John Lee Hooker, Bo Diddley, Ray Charles, Johnny Winter, Junior Wells, Alligator Records, Delmark Records, Concord Records, Stax/Volt and other music icons.

Bluescentric’s mission is to connect music fans with authentic, quality merch in the digital age that benefits artists in a meaningful way. All materials used in creation and shipping are recycled and recyclable. carries nearly 1,000 Blues, Soul and Rock n Roll items and apparel in sizes S-5XL, big & tall, and women’s tops. Since 2009, has gained tens of thousands of customers in over 70 countries.

Chief Executive Officer Matt Marshall says, “It’s a dream come true to welcome four of the most impactful artists of last century — Muddy Waters, Howlin’ Wolf, Janis Joplin, and Otis Redding, to the Bluescentric family.”

CEO Magazine’s 2016 cover story on Bluescentric describes a music-filled company that “schedules business meetings at a local BBQ restaurant rather than a boardroom… going to festivals is part of market research, and considers a turntable and guitar picks as important as pen and paper.”

Visit to discover the full line of merchandise!