Advertising has undergone massive changes since the rise of social networking and other forms of online interaction. Gone were the days when big names and rich corporations dominate exposure in different modes of media such as television, magazines, and highway billboard signs. Today, even start-ups and budding artists are given the chance to promote their products, services, or talents on a scale which was previously reserved only for those with huge advertising budget allocations.
In the electronic music industry, the battle for exposure has opened its gates to emerging artists and through the power of the internet, the stage has been rendered limitless in terms of target audience. A strong online presence has now been dubbed essential to success and the key to sustainability. Every artist worth their salt agree that without online promotional efforts, a successful career becomes a remote possibility.
Mindful of this trend, countless advertising and promotion services has mushroomed all over the internet. Lots of them promise maximum online exposure for a business which, of course, guarantees significant increase in profits depending on the quality of products or services. As far as music advocacy is concerned, SoundCloud, Youtube,and blog utilization are but the start of a long process. The quest for stardom will only yield a favorable result if one gets enough views and traffic that fall within the scope of being “viral”.
One of the best platforms for artists is SoundCloud Promotions. It boasts of a unique advertising program which caters to the exposure of musicians through a network of blogs dedicated to music. They offer a variety of affordable packages that aim to promote one’s SoundCloud playlist through advertising in their networks. “ Since the electronic music culture is one that dominates the internet, a solid online presence is the hallmark of a successful electronic music career “; the company states. Costs depends on the number of followers one desires and the number of track plays required. Overall, it is a good investment with high possibility of returns. Excellent customer service is also a plus and the strategy involved is definitely efficient as an advertising mechanism. For more information on promoting your music and how this all works, make sure you check out SoundCloud Promotions’ Blog!